| Public Relations and Journalism |
Public relations (PR) is the practice of managing and the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public.[2] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. |
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Nature and definition of public relations |
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Training for public relations |
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Evolution and development of public relations |
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Gauging public opinion towards public relations |
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Public relations for government |
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Press as a public relations medium |
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Public relations for public sector |
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Public relations through journals and publications |
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Public relations for private sector |
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Broadcasting as a public relations medium |
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Communication with rural community |
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Public relations though audio-visual media |
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Introductions To Electronic Media |
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Other public relations media |
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Defining public relations problems |
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Planning and programming |
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Taking action and communicating |
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Evaluating the program |
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Crisis management |
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Specialization: Journalism
Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items.
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What is news |
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Methods of news writing |
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Importance of news |
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Structure of the news Story |
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Concept of news |
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Gathering Information |
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Elements of news |
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Types of Leads and Writing Leads |
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News Organizations and Sources |
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Types of news writing- News, Feature,
Edits
and Opinions. |
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Introduction to reporting |
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Covering press conferences and speeches |
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Definition of a correspondent and Qualities of a reporter |
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Press Releases and Writing
News Story |
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Sources |
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Types of Interviewing and art of asking questions. |
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Covering a beat |
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Journalistic Code of ethics relevant to India |
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Media Law |
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Broadcast Reporting and writing |
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Web journalism |
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Career Options in Journalism
Journalists can work as editors, reporters, columnists, correspondents, staff or freelance writer, photojournalists, proofreaders, news analysts etc. in print (newspapers and magazines) and electronic (Radio, Television and Web) media, public relations.
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