| Public Relations and Event Management |
The Course aims to equip the student with a basic knowledge of Event Planning. Not only this she/He will also know all the items unique to events like Conferences, Fashion Shows, Exhibitions, Trade Fairs, Weddings and Parties. After going through the course the student will get the feel of the Industry. |
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Nature and definition of public relations |
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Training for public relations |
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Evolution and development of public relations |
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Gauging public opinion towards public relations |
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Public relations for government |
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Press as a public relations medium |
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Public relations for public sector |
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Public relations through journals and publications |
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Public relations for private sector |
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Broadcasting as a public relations medium |
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Communication with rural community |
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Public relations though audio-visual media |
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Introductions To Electronic Media |
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Other public relations media |
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Defining public relations problems |
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Planning and programming |
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Taking action and communicating |
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Evaluating the program |
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Crisis management |
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| Course details |
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What is Event Management? |
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The planning function’ |
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Conceptualizing the event |
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Leadership and human resources |
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Events as Marketing communication Tool |
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The marketing of event |
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Categories of events |
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Logistics |
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Event sponsorship |
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Staging events |
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Controls and budgets |
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Evaluation and reporting |
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Job opportunities in Event Management.
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| Career Options |
| Event Management Companies, Advertising Industry, Big Film Production Houses Television channels. Print Media Companies, FM Radio channels, FMCG Industry, Consumer Durable Industry, Auto Industry, IT & ITeS Industry, Event Production Companies, Allied Industries. |
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| Remuneration |
| Remuneration in this field varies according to the nature of event that is managed. For a fresher, the starting salary offered ranges between Rs. 8,000 and Rs. 10,000. Once an individual gains enough experience in this field, event managers command fees from Rs. 50, 000 to Rs. 1 lakh or above per month depending upon their ability. Those engaged in managing small get to-gethers, birthday bashes, conferences, exhibitions etc., can also earn handsomely per event. |
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