Diploma & Adv Diploma » Public Relations and Advertising
Public Relations and Advertising
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.
Unit I
Unit II
Nature and definition of public relations
Training for public relations
Evolution and development of public relations
Gauging public opinion towards public relations
Unit III
Unit IV
Public relations for government
Press as a public relations medium
Public relations for public sector
Public relations through journals and publications
Public relations for private sector
Broadcasting as a public relations medium
Communication with rural community
Public relations though audio-visual media
Introductions To Electronic Media
Other public relations media
Unit V
Defining public relations problems
Planning and programming
Taking action and communicating
Evaluating the program
Crisis management
Course details
Unit I
Unit II
Introduction to advertising
Understanding consumer behaviour
Advertising and society
Account planning and research
Advertising and the Marketing process
How advertising works
Strategic planning
Unit III
Unit IV
Media planning and buying
Advertising Research
The advertising business
Media Research
Role of advertising in National economy
Products, brands and advertising
Corporate Advertising
Unit V
Advertising message
Media vehicles
Other promotional media and methods
Career Options
Private advertising agencies; Advertising department in private or public sector companies; In advertising sections of newspapers, journals, magazines; Commercial section of radio or television; market research organisations etc. One can also do freelancing.
